Wouldn't it be refreshing if an SEO company could take an upfront honest approach?  
 
 

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Thinking Like The Search Engines
Algorithms change as often as the weather. And like the weather they can be difficult to predict.
If you understand how search engines have to change and reinvent their algorithms in order to maintain or improve search results, then maintaining your site won't be a problem no matter how big a storm you face.

So why do algorithms change?

The instant there is a big change in a search engines algorithm, the search engine result pages (SERP) change and these questions have to be asked, "What is the search engine prioritizing most?" "And why?"

Many good examples to these questions can be found looking at the link building strategies for Google over the past six years....

Google has always been know for putting a lot of emphasis of the amount of links pointing to a site.
In the year 2000 webmasters were doing whatever needed to get as many links to their sites as possible. They used simple and underhanded internet marketing techniques such as adding their URLs to guestbooks & message boards in order to create links. Unlike today, Google would update their SERPs once a month.

Google would tally up how many links a site had pointing to it. Google took other factors into consideration, but monthly updates could easily give brand new sites top search engine placement in a very short period of time if they had gained more links than other sites.
Google needed to change its algorithm by introducing some new rules, boundaries, and filters as webmasters were abusing link building methods.

It didn't take long for the search engine to start making adjustments in order to prevent such spammy internet marketing related techniques. The sites that shot to the top were soon penalized.
It took almost 2 year for Google to fully prevent the use of such underhanded marketing tactics.
Google established a filter method that no longer put so much emphasis on links from non-related sites, leaving only a strong emphasis on any links that came from related sites that weren't on guestbook's and message boards.

By late 2002 link building was starting to pick up a lot more momentum. Many link pages were being thrown up all over sites with the objective to obtain as many links as possible.
Once again a major change in the algorithm was required to prevent inflated sites.

It's thought that Google would count the amount of links on a site in comparison to links pointing to a site. If the sum of links were even then the links would not hold as much value.

The simple optimization solution to the savvy Webmasters: 3 Way Linking

3 Way Linking was a simple solution, and is still a good method of linking today.
If site A points to site B and in return site C points to site A, site A can tally up the difference without the search engines knowing (providing you have the skills to cover your tracks).
 


 

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