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How hard is it to get your
site to the top of the search engines? |
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It all depends on the
search terms that your competing for and the quality of your site
optimization.
The main values that search engines look for in a site:
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Quality Content:
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Often webmasters alter
their site's content to such an extreme that some search engines view
the content as negative.
It's important to have content that will be of interest to your
audience.
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Optimizing: |
Today search engines are intelligent enough to recognize hidden
keywords/text and other cloaking techniques. Some SEO's are sadly still
so far behind the times that they still practice such techniques.
Sometimes such techniques can work, at least for a short period of
time. Many sites can shoot to the top for a few weeks, until the
search engines collect enough data to realize that the site is using
illegal marketing strategies. At this point the site is usually
removed or encounters a penalty.
Such poor SEO strategies are used by many corrupt SEO companies. They
get results for their clients, get paid, then the next thing their
clients know they are penalized. "Traffic Power" is a well known
company for using such techniques.
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Quality Of Links:
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Building links to your
site is one of the most valued and time consuming part of obtaining
good search engine placement.
It is vital when making link trades that links are only made with well
structured sites.
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Many SEO companies try to churn out as many mass link exchanges as
possible. This in turn can do more harm than good.
If the sites linking to yours aren't relevant, don't have similar
content, or good optimization, it will not score many points on the
search engines scorecards. If, like many SEO strategies, there is also
a link on your site reciprocating theirs, this could easily score
against you for many reasons:
If the content isn't
similar it will dilute the genre of your site (as well as theirs).
The search engines will look at the link exchange as a simple way to
build "link popularity" and not a genuine reference.
The position of your
links on other sites.
The reason links score
such important points in the search engines is because they are looked
upon as a reference.
Site A should be pointing at site B because site A thinks that site B
holds resourceful value to site A traffic.
Link Location
The easier it is for traffic to get to your link will certainly make
a difference in the value it holds.
If the link pointing to your site is far from their homepage or
doesn't receive much or any traffic, it won't be highly valued by the
search engines. This is simply because the chance of a reference is too
low. The same goes when there are many links on a page. This will
also lower the reference possibility. |
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